Indian Startup PickMyWork, which helps digital businesses acquire end customers, has announced the completion of a $1 million seed investment. SOSV’s Orbit Startups led the round, and prominent investors such as Soonicorn Ventures, Upaya Social Ventures, Blume Founders Fund, Venture Catalyst, Mumbai Angels, 888 vc, Imperier Holding, Chandigarh Angels, and WeFounderCircle participated. Several important startup ecosystem CXOs participated in the round, including Akash Gupta-CEO of Zypp Electric; Gaurav Chopra-CEO of IndiaLends; and Prajakt Deolasee-CTO of Turtlemint.
“With new internet businesses debuting daily, there is an urgent need for a solid distribution pillar to fuel their expansion. As these geographies increasingly adapt to the digital world, it becomes impossible for these enterprises to penetrate the tier 2 and tier 3 markets, where there is still a critical need for assistance, said Mr. Vidyarthi, CEO of PickMyWork. He said that PickMyWork is bridging this gap for various enterprises while simultaneously generating revenue streams. They have witnessed the model’s success in our 30% month-over-month increase.
PickMyWork is India’s largest digital distribution network, enabling digital enterprises to recruit end customers at a very low CAC using a pay-per-sale approach. PickMyWork’s network presently consists of 3,000,000 gig workers, providing them with extra income-boosting alternatives. The startup reports three times the earnings per hour of effort as other delivery engagements, using a model that is one-tenth as expensive as online marketing or in-house sales teams for internet businesses.
To date, PickMyWork has collaborated with 25 companies, supporting them in acquiring 5 lakh end customers. Among its clientele are, to name a few, Meesho, Freecharge, IndusInd Bank, Flipkart, Fi Money, Amazon Pay, and Airtel Payments Bank, an Australian small finance bank.
PickMyWork is overcoming the biggest hurdle in client acquisition for worldwide organizations and high-growth startups while also helping India’s gig workers upskill and create the future they desire, stated William Bao Bean, managing director of Orbit Startups. They are happy to be a part of the goal as they continue to empower India’s entrepreneurs and change the future of technology progress in Tier 2+ cities.
Indian Startup PickMyWork wants to use the funding to expand its network of agents across India’s diverse geographies. A portion of the funds obtained will also be used to reinforce the technology backbone, increasing the distribution’s efficiency. “On the one side, Pickmywork helps digital enterprises quickly enter the market, while on the other, it provides opportunities for gig workers. Vice President Sarita Raichura believes firms will require a combination of GTM methods to penetrate smaller communities, and PickMyWork is well positioned to supply them with the appropriate platform (Blume Ventures).
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